AI isn't taking over my job; it's keeping me sharp.

“What if my job becomes redundant?”

You know what's crazy? Instead of being scared, it motivates me. Those AI images? They're technically perfect.

The lighting is right, the colors are spot-on, and the atmosphere is often flawless . You would say it is almost impossible to recreate in real life.

I strive for that perfection in my work. On location, with flashes, knowledge, and vision.

Is that possible? Yes, 100%. I follow photographers who have already achieved this level of perfection, without a trace of AI.

Photographers for whom I have great admiration and who serve as a great source of inspiration.

I'm taking more time with my lighting setups these days. Because every light source, shadow, or reflective surface makes a difference.

With a well-thought-out flash setup, the right modifiers, and a top-notch team, you'll always create the perfect atmosphere. All in-camera.

In short: I don't see AI as a threat, but as a mirror that shows me how high the bar can be.

Photo for Arriva